Production has officially begun on Strife, with Binge announcing the new cast members who have joined the upcoming series alongside Asher Keddie. 

The series tells the story of an imperfect woman and publisher named Evelyn Jones (Keddie) and tracks her journey from lounge room blogger to becoming a leading force in women’s media. About the complexity of ambition and motherhood and the force that is female friendship. About what it’s like working in a startup alongside women, creating intimate content that bonds you in ways that can be intense and problematic and wonderful. The series is an adaptation of Australian media maven Mia Freedman’s memoir Work, Strife, Balance, which covers the past 25 years of publishing, digital media and the TV business down under.