About

GCM (Gail Cowan Management Ltd) is a professional actors' agency based in Auckland, New Zealand. GCM has a fantastic reputation within the industry, one of competence, care and dedication. The agency aims to create an authentic and collaborative environment through developing a genuine understanding of our clients. Gail has been an actor's agent since 1983, primarily servicing the market of feature films, theatre, TV dramas, corporate, voice-over work, and commercials.


GCM has a new division focusing on our younger talent, Chrysalis by GCM. We have an internationally recognised reputation for developing young talent and our aim is provide the industry with an elite and boutique agency for children and teens.


We can provide our actors with advice, recommendations as well as offer workshopping or practice self-tapes in our studio. We consider theatre to be an important tool in actor development, which is why we encourage our actors to be actively involved with productions and show our support by seldom taking a commission.

Our employees have a great understanding of actors abilities and can tailor pitches to suit. We also often employ actors at GCM, as this perspective allows us to provide better service in all areas of the business. We can produce fast-turnaround audition tapes, with instant access to someone who can read, film, direct and edit, we can also provide workshopping and constructive feedback for developing actors or those who wish to run lines before an audition. We’re aware of industry reservations around actors working in the agency, however, we have clear rules to ensure no conflicts of interest arise. All of our agents are positioned within the business to best work to their strengths and skill-base. We work collaboratively as a team and aim to be aware of all projects and clients.

At the GCM office, we have our own fully equipped studio, sound booth and full editing facilities. These allow us to record our own audition tapes and voice demos as required and at very short notice. We introduced the studio in 2013 after noticing the growing interest in New Zealand actors. It took many years of hard work and dedication but our tapes now have an international reputation for quality and great performance. 

Tapes from our studio have had numerous international hits, such as Ana Scotney in the upcoming Ben Falcone series 'Gods Favorite Idiot', Stacey Leilua in the series about Dwayne Johnson's life - 'Young Rock', Matt Whelan in Netflix series 'Narcos' S2, Gary Young in Starz series 'Outlander' S3, Duane Wichman-Evans Jnr in the US upcoming film 'Avatar 2', Tane Williams-Accra in US film 'Fantasy Island', and many more.

Our other major international castings include Nathalie Morris in Stan series 'Bump', Lara Macgregor in Netflix series 'Clickbait', Xana Tang in Netflix/ABC series The Letdown S1-2, Chris Alosio in Australian series 'Fighting Season', Dave Fane in upcoming US film 'Next Goal Wins'


818 and GCM have partnered to explore further opportunities in the digital space for our talent. GCM's focus is within the acting, voice and corporate world, however we understand that many of our talent have a great social presence that is attractive for brands. If you wish to get in touch regarding social partnerships with our talent, this is managed by People of Influence, a division of 818 Publicity and headed by director, Chris Henry. Chris has always shown the utmost professionalism and he fully understands our need for authenticity and integrity around any product endorsement. We are looking forward to seeing his brand develop and the benefit that brings to our talent, allowing us to get back to our core business and fully engage with our passion for drama!