About

GCM (Gail Cowan Management Ltd) is a professional actors' agency based in Auckland, New Zealand. GCM has a fantastic reputation within the industry, one of competence, care and dedication. The agency aims to create an authentic and collaborative environment through developing a genuine understanding of our clients. Gail has been an actor's agent since 1983, primarily servicing the market of feature films, theatre, TV dramas, corporate, voice-over work, and commercials.


GCM has a new division focusing on our younger talent, Chrysalis by GCM. We have an internationally recognised reputation for developing young talent and our aim is provide the industry with an elite and boutique childrens and teens agency.


At the GCM office, we have our own fully equipped studio, sound booth and full editing facilities. These allow us to record our own audition tapes and voice demos as required and at very short notice. We introduced the studio in 2013 after noticing the growing interest in New Zealand actors. It took many years of hard work and dedication but our tapes now have an international reputation for quality and great performance. Our studio has had numerous international hits, such as Matt Whelan in Narcos S2, Gary Young in Outlander S3, Duane Wichman-Evans Jnr in Avatar 2 and many more.


GCM's puts a large focus on developing talent. We can provide advice, recommendations as well as offer workshopping or practice self-tapes in our studio. We consider theatre to be an important tool in actor development, which is why we encourage our actors to be actively involved with productions and show our support by seldom taking a commission.

818 and GCM have partnered up to explore further opportunities in the digital space for our talent. GCM's focus is within the acting, voice and corporate world, however we understand that many of our talent have a great social presence that is attractive for brands. If you wish to get in touch regarding social partnerships with our talent, this is managed by Social Partners, a division of 818 Publicity and headed by director, Chris Henry. Chris has always shown the utmost professionalism and he fully understands our need for authenticity and integrity around any product endorsement. We are looking forward to seeing his brand develop and the benefit that brings to our talent, allowing us to get back to our core business and fully engage with our passion for drama!


Having several actors as employees at GCM allows us to provide better service in all areas of the business. We can produce fast-turnaround audition tapes, with instant access to someone who can read, film, direct and edit, we can also provide workshopping and constructive feedback for developing actors or those who wish to run lines before an audition. Our employees have a greater understanding of actors abilities and can tailor pitches to suit. We’re aware of industry reservations around actors working in the agency, however, we have clear rules to ensure no conflicts of interest arise. All of our agents are positioned within the business to best work to their strengths and skill-base. We work collaboratively as a team and aim to be aware of all projects and clients.


Unfortunately, submissions for representation are not being accepted at this time. Please check again in a few months’ time.